Blog 3- Ads

I decided to write about the Google commercial that was aired during the XLIV NFL Superbowl called Parisian Love. The commercial is a simple video of someone searching things on Google such as "study abroad in France" and ends up with that person searching "how to assemble a crib." It's sweet and innocent, and it made me swoon along with every other young adult out there. This ad is targeting anyone who uses the internet, which is the majority of the American population. The creators of this ad found an easy way to say that you can search anything on Google, and that Google will always be there to help. The people who created this ad used the art of pathos by getting the attention of many women who love romance. The guy begins searching "study abroad in France," which directly targets college students. After that, he searches "cafes near the louvre" and "translate tu es tres mignon" which we interpret to mean that he has found a girl he likes and wants to tell her. The next thing we see is a search for "how to impress a french girl" followed by searches for "chocolate shops in paris" and "what are truffles." This makes us believe that he is trying to ask her on a date by buying her chocolates. After all this, he types "long distance relationship advice" which the audience understands as him back home trying to keep their relationship going, but he immediately erases that and searches "jobs in paris," which brings all our hopes back up. He then searches "AA120" which shows his plane departure and arrival times in Paris. From this point on, his searches include "churches in Paris" and "how to assemble a crib" which is the happy ending we all want in our lives. This commercial was cleverly designed to increase Google's popularity through the hearts of the American people.