I commented on Donovan and Linden's posts

Rhetorical Techniques

The cultural artifact I’ve chosen to analyze is an advertisement by the M&M Company. The image appears in a magazine as a blank white sheet with a collection of M&M’s that form a large computer keyboard. Instead of the iconic “M” on each candy piece, they have their corresponding QWERTY keyboard letter on them. Upon analyzing this advertisement, I chose to look at it from many different sides. Two of the strongest rhetorical techniques I have found are the size and placement of the image as well as the image itself. The keyboard is placed in the center of the page since that is where the eyes automatically look, and the image is large enough to cover most of the page. The background is plain white while the M&M candy pieces are brightly colored, drawing all of the attention to the candies themselves. The M&M logo appears very small all the way at the bottom of the page. I believe this is because M&M’s are so popular that they are widely recognizable and people don’t need to see the actual logo to know that they are M&M’s. Aside from the placement of the image, the fact that the M&M’s form a computer keyboard is a genius approach to gaining the attention of teenagers and adults who use computers. Anyone could recognize a keyboard, and can relate to this ad because nowadays we all use computers. I think a combination of these two rhetorical techniques plus everything else that is done in this advertisement help make it really successful.  

I commented on Bryan's and Linden's posts

Coca-Cola commercial

I chose to analyze a commercial advertising Coca-Cola. This commercial starts off by showing an average guy who is sleeping at night. He rolls out of bed and kind of rubs his eyes, still asleep. This automatically catches the attention of the people watching because we’ve all experienced this. As an audience, we can guess that he is getting up either to use the bathroom, or to grab a mid night snack. Once he starts walking, we see that he is in a tent, and is camping. People who have gone camping can further more relate to this situation. The man starts walking, still asleep, and this is where it starts to get a little ridiculous. The makers of this commercial use humor in a series of impossible events to draw attention to the commercial. The man who is walking through the safari in his sleep waves at a jaguar, walks right through a herd of running elephants, walks on the edge of a cliff straight onto a boat in the lake which gets bitten in half by a hippo, and into a shack where there is a fridge with live snakes on it. He smiles, reaches into the fridge and grabs a glass-bottled Coke. This is the first moment where the audience actually knows what the commercial is for. Before this moment, they are merely watching it because they’re interested in what this man will face next. Once he has the Coke, he walks back and ends up in a chair where he drinks the Coke and is petting a hyena. This whole commercial tells us a few things about this drink. One, it apparently makes you brave and able to withstand any force, even in your sleep. And two, it is so irresistibly delicious that it makes you want to wake up in the middle of the night and cross the entire African safari just to have a glass. Anyone who has ever had Coke might agree with that, and therefore I believe this is a great commercial. It is humorous, adventurous, and satisfying all at the same time. There’s something about Coca-Cola commercials that makes you want to go buy a bottle right away. Probably the fact that they are not boring and factual like many others. Plus, the song playing in the background of this ad is a very popular classical song called “Bolero” which would call out to all the musicians (including myself). 

Coca-Cola Commercial

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